Marketing includes Sales, Brand Management and specializations such as Market Research & Advertising. Sales responsibilities include achieving sales targets, mobilizing resources such as advertising budgets and executing special schemes and promotion drives. Marketing everyday jobs include new product development, pricing, market research and sales forecasting. Brand Management is a progressive field where you are responsible for successful management of brands.

Aspirants for a career in Sales and Marketing should acquire creativity and resource mobilization skills, apart from good communication and interpersonal skills without which it would be difficult to follow this line.

Usually companies put the trainee through a period of sales (2-3 yrs) and then move him / her into Brand. In sales, a trainee reports to an executive or an Area Sales Manager who in turn reports to the Regional Manager. After one year, the trainee becomes a Sales Executive with 2-3 Sales officers reporting to him/her

In marketing, some companies put the trainee on a Brand where he/she is supplementary the Brand Manager for an year, after which he/she is given independent charge of a Brand, and is selected as Brand Executive and reports to Group Product manager or the Marketing Manager.

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