| Universiti Putra Malaysia |
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| Wednesday, 06 February 2008 | |||||||||||||
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Universiti Putra Malaysia Course Information
To qualify for the Master of Business Administration (MBA) candidates must hold the following qualifications:
With the growth of the business society, people need to better equip themselves to the needs of today’s organisations. The Master of Business Administration programme prepares students with the knowledge of essential aspects of management, its basic disciplines, quantitative approaches and techniques, and their applications on business problem. GSM offers a uniqueness in its programme. What’s unique about this programme is that it does not only emphasise on the academic issues but also the practical realities of the business world today. GSM provides candidates with the ability to manage people and ideas in order to think strategically, making effective and efficient decisions quickly, and acting as a visionary to move an organisation further in a rapidly changing environment. Knowledge from this programme would enable candidates to raise the effectiveness of managerial performance by developing skills in analysis, judgement and implementation. The purpose of this programme is to provide comprehensive information to students of all the courses offered with regards to the important aspects of management and its application in confronting problems in a business entity. Based on the basic and also the specialisation courses, this programme will provide an opportunity for the students to further strengthen their knowledge in the specialised fields being offered such as Finance, Marketing, Human Resource Management, International Business and General Management. Specialisations: Finance Marketing realises the existence of customer satisfaction, wants and needs. Customers are known to have higher expectations toward products and services and more choices than ever before. To increase the customer’s satisfaction level, customer relationship is vital to an organisation. To establish a good long-lasting relationship with customers, planning and developing strategies becomes the main issue. With the marketing approach that GSM adopted, candidates will learn the way towards developing successful competitive strategies, which can be applied to a wide range of business situations.
Graduate School of Management Universiti Putra Malaysia 43400 UPM Serdang Selangor, Malaysia Application forms also can be downloaded from the website at http://gsm.upm.edu.my
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| Last Updated ( Thursday, 06 March 2008 ) | |||||||||||||
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MBA in Marketing 














